Let's shine together

7 minute read

Sacred Health at a Glance

Founded to build a sustainable health business that funds organisations serving New Zealand communities, Sacred Health has grown into a recurring subscription business with a proven customer acquisition platform built on trusted relationships rather than traditional advertising.

Today Sacred Health has:

4,000+ customers
A profitable, cash-generating core business
100,000+ combined addressable audience across partners and owned media
Long-term contracted distribution partners
API-integrated customer, billing and subscription platforms
Experience operating within one of New Zealand's most regulated consumer industries

Our objective is not to become another telecommunications company. Our objective is to apply this proven customer acquisition platform to the next recurring household service—telecommunications.

Is Sacred Health a Low-Risk, High-Reward Wholesale Partner?

Executive Summary

Sacred Health is a New Zealand recurring revenue business that has spent the past several years building one of the country's few scalable, trust-based customer acquisition platforms.

Our objective is to become a long-term retail partner for the full 2degrees product portfolio, including mobile, broadband and future household services.

The success of any wholesale telecommunications partnership ultimately depends on two things: the partner's ability to consistently acquire and retain profitable customers, and their ability to operate independently without placing unnecessary demands on the wholesale provider.

Most MVNOs begin with access to a network and then attempt to build a customer base through advertising. Sacred Health has taken the opposite approach. We first built a scalable customer acquisition platform comprising trusted distribution partners, owned media, independent creators and recurring customer relationships. Telecommunications is simply the next recurring household service to be delivered through that platform.

At the same time, we have developed the operational capability expected of a premium wholesale partner, including API-integrated software platforms, customer service systems and experience operating within one of New Zealand's most regulated industries.

We are not asking 2degrees to support another startup. We are offering a commercially aligned partner whose greatest strength directly addresses the greatest challenge in telecommunications—customer acquisition and retention.

1. The Opportunity

2degrees has already invested heavily in building a national telecommunications network. Sacred Health has invested heavily in building a customer acquisition platform.

Together, these capabilities are highly complementary.

Rather than relying on expensive advertising, Sacred Health introduces products and services through trusted organisations, recurring customer relationships and owned communication channels. This creates a scalable pathway for acquiring loyal household customers while reducing dependence on paid media.

2. The Market Problem

Network quality is no longer the industry's greatest competitive challenge.

Customer acquisition is.

Traditional MVNOs rely on continual advertising, promotions and price-led offers to generate growth. This creates rising acquisition costs, lower customer loyalty and growth that slows whenever marketing spend is reduced.

Maintaining meaningful exposure to an audience of approximately 100,000 New Zealanders typically requires an annual advertising investment of NZ$1.25–2.35 million, with little long-term asset created.

The strongest wholesale partners are those capable of consistently bringing new households onto the network and retaining them over time.

3. Our Customer Acquisition Advantage

Sacred Health was built around customer acquisition.

Our platform combines three mutually reinforcing assets:

1: Trusted distribution partners that actively promote our products and services to their loyal communities.

The foundation of our platform is a growing network of trusted organisations—including advocacy groups, community organisations, podcasters and influential creators—that already have strong relationships with their own highly engaged audiences.

These are contracted partnerships, not traditional affiliate arrangements. Each partner actively promotes our products and services to their community (approximately 20,000-45,000 each) in return for recurring revenue and professionally produced media that helps grow their own audience.

This creates complete alignment of incentives. Every new customer strengthens both Sacred Health and the partner organisation, giving both parties an ongoing reason to engage and grow their community together.
2: An owned media network that continually educates and engages partner audiences while reducing content costs for those organisations.

Producing consistent, high-quality content to keep their supporters engaged is one of the greatest challenges facing our partner organisations. Most have loyal audiences but lack the time and resources to keep up those connections.

Through our sister media organisation, Frontline XN, we become their production team—creating or facilitating podcasts, interviews and educational content that is distributed directly through their email, YouTube, Facebook, X as well as our own media network.

Every programme includes a partner-endorsed promotion of our products and services, creating recurring revenue for the organisation while keeping both the partner and our message consistently in front of their audience.

The result is stronger audience engagement, ongoing content for our partners and a scalable customer acquisition channel that improves over time.
3: An independent creator network that delivers trusted recommendations through established podcasts and digital channels.

Alongside our partner organisations, we are building a network of independent podcasters and content creators with established, highly engaged audiences.

Rather than traditional advertising, our promotions are delivered as trusted recommendations within their regular content, creating significantly higher engagement and credibility.

Every new creator expands our communication reach, strengthens our customer acquisition platform and adds another scalable distribution channel.

Unlike traditional advertising, every new partner permanently expands our distribution capability. Every new programme deepens engagement, and every new customer becomes part of a recurring relationship.

Collectively, our partner organisations, owned media and creator network provide audience reach and repeated exposure comparable with many mainstream television and digital media outlets, but at a fraction of the ongoing cost. More importantly, our message is delivered through trusted voices rather than paid advertising, creating a level of credibility, engagement and loyalty that traditional media cannot replicate.

Our customer acquisition platform becomes more valuable with every new partner that joins.

4. Evidence It Already Works

Today our platform includes:

2,000+ Sacred Health customers (subscribed)
45,000+ subscribers through our first major partner's email audience
60,000+ followers across our independent podcaster network
100,000+ combined addressable audience
A growing network of influencers, retailers, community organisations and creators actively introducing our products and services.

Unlike traditional MVNOs, our growth is driven by expanding permanent distribution rather than increasing advertising expenditure.

5. Operational Capability

Sacred Health has invested in the systems required to operate independently as a wholesale partner.

Our existing capability includes:

API-integrated software development
Ecommerce and subscription platforms
Customer billing and support systems
CRM and marketing automation
Customer service management
Finance and operational systems
Compliance experience gained within one of New Zealand's most regulated consumer industries.

Our objective is to bring subscribers—not operational burden.

6. Risk Assessment

Our model reduces the principal risks associated with new wholesale partners.

Customer acquisition risk is reduced through an established distribution platform rather than future advertising investment.

Operational risk is reduced through existing customer systems, software capability and experienced operational processes.

Execution risk is reduced because the acquisition platform already exists and continues to grow.

Financial risk is reduced through a scalable model where partner onboarding, rather than advertising expenditure, becomes the primary growth driver.

Unlike traditional MVNOs, our greatest competitive asset has already been built before entering telecommunications.

7. Shared Investment

We recognise that onboarding a new wholesale partner requires investment from both parties.

Sacred Health is prepared to share reasonable onboarding and implementation costs where this accelerates delivery and creates long-term value for both organisations.

Importantly, this initiative is underpinned by the healthy cash flow of our existing Sacred Health business, providing the financial strength to invest in a successful launch and long-term partnership.

8. Growth Potential

Our platform has been designed to compound.

Every new partner contributes:

A trusted audience.
Existing communication channels.
Recurring content distribution.
A commercial incentive to continue acquiring customers.

Potential partners include charities, advocacy organisations, churches, sporting bodies, community organisations, membership groups, retailers and creators.

As the network expands, every participant benefits and customer acquisition becomes progressively more efficient.

9. Why 2degrees Wins

Partnering with Sacred Health provides 2degrees with:

A scalable customer acquisition platform.
Lower dependence on paid advertising.
Access to highly engaged communities.
Higher customer loyalty through trusted relationships.
Lower acquisition costs over time.
Increased customer lifetime value.
A wholesale partner capable of operating independently.
A differentiated acquisition model that competitors cannot easily replicate.

Rather than funding another MVNO, 2degrees gains a long-term growth partner whose core capability aligns directly with its objective of increasing market share.

10. Conclusion

The fundamental question is simple:

Is Sacred Health a low-risk, high-reward wholesale partner?

We believe the answer is yes.

Customer acquisition and retention are the defining challenges in telecommunications. Rather than attempting to solve those challenges after entering the market, Sacred Health has spent several years building the customer acquisition platform first.

The result is a business capable of introducing recurring household customers through trusted relationships instead of paid advertising, supported by the operational capability required to execute independently.

We are not seeking support to build an MVNO.

We are seeking a long-term partnership with 2degrees that combines your telecommunications infrastructure with our proven customer acquisition platform to create sustainable growth and long-term value for both organisations.

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Andrew Hemingway
Founder
Sacred Health

M: +64 21 04 09 061