Liber8
Sacred Health a Low-Risk, High-Reward Partner?
Executive Summary
Sacred Health has built a customer acquisition platform capable of delivering profitable, long-term telecommunications customers with lower acquisition costs and stronger loyalty than traditional marketing-led models.
1. The Opportunity
Explain why this opportunity matters to 2degrees.
Demonstrate how Sacred Health enables access to new customers through trusted relationships rather than paid advertising, creating a scalable channel for long-term growth.
2. The Market Problem
Establish the challenge facing every telecommunications provider.
Show that customer acquisition costs continue to rise, competition is intense, and long-term profitability depends on acquiring and retaining customers efficiently.
3. Our Customer Acquisition Advantage
Present the core differentiator.
Explain how Sacred Health's trusted partner network, recurring customer relationships and owned engagement channels create a fundamentally different customer acquisition engine that competitors cannot easily replicate.
4. Evidence It Already Works
Sacred Health's customer acquisition platform has already been proven in a commercial environment.
Today we have:
- 2,000+ active customers purchasing through our platform.
- 60% of customers are on recurring subscription. 20% customers purchase monthly manually, generating predictable monthly revenue.
- Partner #1 Contracted and affiliated distribution partner 1, 45,000 email subsbscribers
- Podcast network reach: 100,000+ highly engaged New Zealanders reached through podcasts, social media and owned media.
- A fully operational ecommerce, subscription, billing and customer support platform already managing recurring customer relationships.
Unlike traditional MVNOs that must purchase every new customer through advertising, our acquisition engine is built on trusted organisations introducing products and services to audiences they have spent years building.
This model is already acquiring and retaining customers in the health sector. Telecommunications simply applies the same proven acquisition engine to a larger recurring household expense.
5. Operational Capability
Demonstrate that Sacred Health has the capability to operate as a professional wholesale partner.
Cover software development, API integration, customer service, billing, CRM, compliance, operations, finance and the systems already in place to support growth.
6. Risk Assessment
Address the committee's key concerns before they become objections.
Evaluate:
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Customer acquisition risk
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Operational risk
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Financial risk
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Execution risk
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Reputation and compliance risk
Provide evidence showing how each risk is mitigated through existing capability and proven performance.
7. Growth Potential
Explain the long-term opportunity beyond the initial launch.
Demonstrate how the model scales through additional trusted organisations, partners, creators and recurring household services, creating increasing value for both Sacred Health and 2degrees over time.
8. Why 2degrees Wins
Summarise the strategic benefits of the partnership.
Show how Sacred Health delivers:
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Lower customer acquisition costs
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Access to highly engaged audiences
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Higher customer loyalty
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Lower churn
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Scalable growth
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Increased customer lifetime value
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A differentiated acquisition model that is difficult for competitors to replicate
9. Conclusion
Bring the business case together around a single investment question:
Is Sacred Health a low-risk, high-reward wholesale partner?
Conclude by demonstrating that the proposal offers meaningful upside through a proven customer acquisition model, while minimising risk through existing infrastructure, operational capability and a scalable partnership approach.
The objective is for the decision team to leave with confidence that the expected rewards significantly outweigh the remaining risks, making Sacred Health a compelling long-term wholesale partner for 2degrees.
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